Joeyband™—an Essential Part of Your Hospital Bag
Joeyband™ was invented in 2012, out of the need and desire for safe, supported newborn snuggles. Our dream is to make Joeyband™ available for all parents who want to practice safe skin-to-skin. We’re the premiere skin-to-skin product, but when we started out, little didn’t we know how many millions of dollars fortune 500 companies had put into trying to develop a product like the Joeyband™.
Why you may ask?
Because babies want to be skin-to-skin (all the time!), as they adjust to life outside Mom’s belly. You are their natural habitat—in fact, the first 3 months of life are called “The Fourth Trimester”. We designed Joeyband™ to mimic the womb – its patented design and elasticity is something you won’t find with other babywearing products. It’s naturally soothing, and babies held this way are less likely to cry.
How did the idea for the Joeyband™ first come about?
After experiencing her own infant fall, Inventor & Co-Founder Hayley Mullins designed the first Joeyband™ prototype in just three weeks. Today Joeyband™ is the only premiere product for skin-to-skin at home and in over 250 hospitals across North America.
Here's how Joeyband™ came to exist—in the words of our Co-Founder, Hayley Mullins.
I dropped my daughter. It was terrifying - every parent's nightmare. When my daughter was born, she was immediately placed skin-to-skin; through this, I immediately knew she was happiest on my chest. Two weeks to the day she was born, she was asleep on me in the early morning. I took my hands off of her for a split second, she startled, and hit the floor.
My husband and I took her to the hospital thinking, “We’ve damaged her, we’ve ruined her life, they’re going to take her away from us”, and the doctor simply told us: “This happens all the time.” Not wanting it to happen again, however, we tried every product on the market – wraps, slings, buckle carriers, and shirts… nothing did what I wanted it to do - which was to simply and easily belt my baby to me while she was sleeping.
Hear from parents and healthcare workers who love the Joeyband™
Allegra + Olivia
Registered Nurse & Lactation Consultant