We placed universality and inclusivity at the centre of our plans when we first decided to launch the Joeyband™. Since skin-to-skin care plays such a crucial role in parent-baby health and bonding, as well as baby’s physiological development, it was important for us to make the practice accessible and safe for parents and caregivers of all shapes and sizes.
We’ve seen how much the Joeyband™ benefits new parents in their daily lives - but it turns out some of its top fans include celebrities, too. We’re happy to say these stars were able to enjoy safe skin-to-skin cuddles with the help of the Joeyband™.
TV personality and fashion designer Whitney Port gave birth to her baby boy Sonny in 2017, and included the Joeyband™* as a recommendation for other expectant parents! The Joeyband™ was featured in People Magazine as one of her hospital bag essentials, as well as on her website.
*as a SleepBelt
When Canadian actress Shenae Grimes gave birth to her daughter in September 2018, she used the Joeyband™ to practice skin-to-skin moments. In her YouTube video ‘Newborn Must Haves | What You REALLY Need!’, Shenae’s reasons for loving it include how easy it is to use and how safe and secure it keeps baby!
Amy Paffrath Seeley
The American actress and broadcaster, who delivered her daughter in August 2019, gave Joeyband™ a special shout out on her Instagram a few weeks later. She certainly demonstrates one way you can multi-task while getting in that all-important skin-to-skin time!
If you’re a member of the Beyhive, rumour has it that the Joeyband™ may have even have benefitted Beyonce herself. The California NICU, where Beyoncé’s twins Rumi and Sir stayed, had been using the Joeyband™ long before Beyonce’s babies were there, as part of their hospital skin-to-skin care program. So, we like to dream even our Queen B was able to practice skin-to-skin with the Joeyband™!
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