You’ve officially reached the home run before baby arrives: the wait is almost over and anticipation levels are high. Congratulations, it’s almost time to join the world of parenthood!  Preparing your hospital bag can be exciting and daunting in equal...

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Sisters: what would we do without them? A constant source of support, belly laughs, arguments and, on occasion, stolen clothes.... In the case of Joeyband™, sisters Hayley and Ashley went a step beyond all this, and launched a business together. ...

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The holidays are painted as a time for rest and relaxation, yet as any parent of a newborn knows, this isn’t always how it pans out!  While we can’t promise to cure those middle-of-the-night crying sessions, we can offer some...

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We placed universality and inclusivity at the centre of our plans when we first decided to launch the Joeyband™. Since skin-to-skin care plays such a crucial role in parent-baby health and bonding, as well as baby’s physiological development, it was...

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